Paula’s Choice achieves rapid growth with Trados Enterprise
Paula’s Choice, a global skincare brand, was fast becoming a victim of its own success. With hypergrowth in Europe, they were struggling to keep up with the demand for new content to be delivered in new languages for their ever-growing commerce websites.
They desperately needed a more efficient and smarter solution if they were to continue to expand rapidly into new markets.
“Trados Enterprise is a must-have to support our growth. We could not have done this without it.”
- Manual, slow and error-prone processes
- No in-house linguist resources for all languages
- Back-end technology infrastructure was at risk due to access control issues
- Danish pilot completed – from start to finish – within two days
- With a Danish-language website, sales in Denmark rocketed
- Now have the ability to scale quickly and grow rapidly internationally