Paula’s Choice achieves rapid growth with Trados Enterprise

Our solutions help remove the language barriers to scaling quickly.
Paula's Choice
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Paula's Choice
Company size :: 200
Company region: Worldwide

Paula’s Choice, a global skincare brand, was fast becoming a victim of its own success. With hypergrowth in Europe, they were struggling to keep up with the demand for new content to be delivered in new languages for their ever-growing commerce websites. 

They desperately needed a more efficient and smarter solution if they were to continue to expand rapidly into new markets.

Jesse Hanse

“Trados Enterprise is a must-have to support our growth. We could not have done this without it.”

Jesse Hanse, Ecommerce Manager, Paula’s Choice


  • Manual, slow and error-prone processes 
  • No in-house linguist resources for all languages 
  • Back-end technology infrastructure was at risk due to access control issues



  • Danish pilot completed – from start to finish – within two days 
  • With a Danish-language website, sales in Denmark rocketed 
  • Now have the ability to scale quickly and grow rapidly internationally