Online marketing series for freelance translators

Join our free webinar series with Tess Whitty

There’s no better time than now to review your online presence and make sure you are attracting your ideal clients. Everyone is spending more time on Google, Social Media and accessing web-based resources than ever before. This is a great opportunity for you to get in front of your potential and existing clients with relevant information and interaction.

Tess Whitty, an English-Swedish freelance translator specializing in corporate communications, software and IT, presents a 4-part online marketing series during January. Tess shares her knowledge and experience in marketing and business and explores how Freelance Translators can master online marketing to promote their business.

Studio 2021 blog

Session 1: Your niche and ideal client

In this session you will learn: 

  • Why you need a niche and ideal client
  • How to segment your market
  • How to define your ideal client
  • How to create a value statement – how you can help your ideal client

Session 2: How to optimize your website to attract your ideal clients

In this lesson you will learn: 

  • How to optimize your website 
  • What content you need 
  • Basic SEO strategies 
  • Get some website inspiration
Studio 2021 blog
Studio 2021 blog

Session 3: How to optimize your social media to attract clients

In this lesson you will learn:
  • What social media to be active on for clients
  • How to optimize your profiles on social media to attract clients – special focus on LinkedIn
  • How to find and connect with clients on social media

Session 4: How to find and create content that attract clients online

In this lesson, you will learn:
  • What kind of content to share
  • Where to find content
  • Tools to schedule content on social media
Studio 2021 blog