2020 virtual simmit

2020 ALC Virtual Summit

We are delighted to be sponsoring this year’s ALC event.

The Association of Language Companies (ALC) made the decision to postpone their in-person 18th annual conference, and in it’s place will now be hosting an online event.

The ALC Annual Conference is a business staple for language service companies, language service providers, and language industry vendors. Past conferences have welcomed hundreds of attendees looking to learn and to conduct business collectively. Although in this time we are restricted in our ability to meet face-to-face, there’s no reason why we can’t still network and meet some new names virtually! 

As sponsors, we are delighted that the event will still be taking place this year, and to celebrate we decided to (virtually) sit down with our colleague Serafino Graziosi, Senior Manager, to hear his thoughts prior to the event. Serafino operates in the Translation Productivity division of SDL and is responsible for market growth and sales to Language Service Providers in the US and Canada. For his thoughts on the ALC event, keep reading…

Could you tell us a bit about the ALC, and your past experiences at their events?

Absolutely! The ALC is really interesting because there are a lot of North American LSPs that attend, plus a lot of international LSP owners and managers. Because of this you see a wide variety of business owners, businesses, their processes and the way they work in different countries. 

Another great thing about the ALC is that the event itself is not too big in terms of number of attendees. It’s not the kind of conference where there’s too many people, so you only manage to speak to a small amount - it’s perfectly manageable to have interesting discussions with the majority of attendees over the course of the three days. 

Another big bonus of the ALC events are that they always choose beautiful venues and locations! I’m sad we won’t make it to Las Vegas this year, but I look forward to the conference regardless.

What are you looking forward to now that it’s online?

That’s quite a difficult question to answer as this will be my first industry event that is taking place online. I think because of this, I’m most looking forward to the event itself. I’m really intrigued by the layout and how they will organize everything. It will also be interesting to hear the other attendees' thoughts and opinions on virtual events and how they have been coping in these unprecedented times.

I’m not 100% sure what to expect - but I guess that’s the fun part!

From your experience, what are the main differences between face to face and virtual events?

Good question! I would say the main difference from my point of view is the physical interaction with attendees. Something as simple as waving at a familiar face across the room and signalling a friendly ‘we’ll catch up later’ goes a long way. 

Personally, I find that networking is also a much easier and more enjoyable experience when done face to face, as you can see people’s facial expressions and reactions.

That’s not to say that it can’t be just as productive online, and it’s great that we still have the opportunity to network - I’ll make sure that I make the most out of this.

How can attendees get in contact with you throughout the event?

I understand there will be networking ‘rooms’ taking place throughout the course of the three days, and I’ll make sure I participate in these. I’m excited to chat to some familiar names and meet some new people as well. There will also be a ‘happy hour’ at the end of the day on Wednesday, September 16 which I look forward to! 

If there is anyone that would like to contact me before the event, I am also very active on LinkedIn and am always happy to grow my network.

What topics would you like to cover in your discussions with attendees?

I’m hoping to cover a wide variety of topics in discussions with the attendees. As I previously mentioned, I’m really interested in hearing about how people have been operating during these times and how the industry itself has been coping.

Of course, I’m also really keen to discuss our recent launch of SDL Trados Studio 2021 and maybe hear some feedback from the attendees. The main aspect I would like to focus on is Trados Live Teams, as for me this was a pivotal product for us, taking our customers from desktop to the cloud and giving them full flexibility in how they work. 

I’m confident the discussions will touch on a wide range of topics which is really exciting!

If you would like more information about 2020 ALC Virtual Summit, or if you are interested in registering, you can find more information on our live events page.

For further information on SDL Trados Studio 2021 and our latest product releases, please go to our website to discover what’s new

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